Skinvertising is Back! A Meme Too Far?
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Storified by themezoom · Wed, Sep 19 2012 20:39:33
September 19, 2012 – Network Empire News Offices
“Here is What “Not To Do” With A Cultural “Meme” or Brand . . . Don’t Tattoo a Domain Name On Your Face – Because Someone May Purchase It On Flippa and Redirect It To A Porn Site.”
Wherever Joe Tamargo goes, people stare at his forearms. He likes it that way. Years ago, Tamargo, a resident of Rochester, New York, auctioned off space on his arms, transforming himself into a human billboard. “I just thought that would be the most visible place possible for people,” he said.
Dot-com “skinvertising” — a term somebody came up with when it was still a thing — was a media sensation in the mid-2000s. In 2003, the first advertising space of this kind was sold on the back of the head of an Illinois man named Jim Nelson.
“A Web hosting company then known as CI Host paid $7,000 for the space. Nelson signed a contract stating that he would keep the tattoo for at least five years.”
“I really appreciate you guys trying to help me . . . but why the &*%^ would you tattoo my website on your arm?”
– Martha Stewart.
One of Tamargo’s tattoos is for SaveMartha.com, a site that was dedicated to keeping Martha Stewart out of prison following her indictment for securities fraud. Stewart went to prison. Stewart got out of prison. And yet Tamargo still has a tattoo imploring you to save her. He has tried to buy one of the defunct domain names on his arm, pilldaddy.com, a former online Viagra purveyor, and do something with it. He was unsuccessful. He doesn’t see himself getting the tattoos removed anytime soon.
Note: Golden Palace is an Online Casino . . . She only got a few grand for this gig and had to sign a contract . . . how far are YOU willing to go?
Branded For LifeWherever Joe Tamargo goes, people stare at his forearms. He likes it that way. Years ago, Tamargo, a resident of Rochester, New York, auc…
“Seriously Dude . . . only 7,000 Dollars for FIVE YEARS of FACE SPACE? Where do we sign?!
As the economy changes, the working class that once powered the nation’s manufacturing economy sees their options dissipating, and dotcoms and the tech industry at large, like many of the new ventures that drive the future economy, have little use for the less educated. What some of these companies could make of these humans, apparently, is objects — walking billboards for their brand. Still, the skinvertisers I managed to track down to have no regrets.
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