Thank you for taking our survey.
*If you landed here but did not lend your voice to the Most important part of your e-Mail survey please join the conversation here (2 minutes) before reading on.
So, what did you say was the most important part of your e-mail?
Was it your Subject line? (most people say this)
Your subject line, body copy, frequency of email/communication are all extremely important but none of them matter in the long run if you don’t have this one thing.
It is the reason you can build a massive list and no one opens let alone ever buys anything.
As promised, we are going to reveal the key to e-mail marketing right now….
You can get everything else wrong and still make money if you have this.
Of course you’ve heard the money is in the list. And no doubt you have also heard, the money is in the relationship.
Neither of those common beliefs goes nearly far enough. Not in a world where, according to radicati.com – “In 2015, the number of emails sent and received per day total over 205 Billion.”
Your e-mail marketing needs more than just relationship…you need Trust.
It’s a funny thing, after years of internet marketing teaching tactics, strategies and even psychological manipulation, the online world is in such a state now that being authentically helpful is what is most valuable.
The money is in Trust.
Your relationship with your list, based on trust is hands down the most important part of any individual email or as we like to say, conversations (as opposed to campaigns).
Your list is not a list — it is people.
People with problems and needs that you are uniquely qualified to help them with.
People who want and need something from you and…
…depending on the stage of the relationship with you are hoping you are the real deal or
dropping their resistance entirely because you have their trust.
How you develop that trust will be discussed in detail in the new e-mail course but know, it starts with you being real.
Your authentic voice, with the only agenda of helping in some way will reward you with a well deserved trust that when you ask for a
link click – you get it.
Not because of some pseudo-psychological trigger or marketing trick, but because trust has been developed. A trust strong enough that when you make a suggestion or recommendation your reader believes it is in fact going to be something helpful and desired.
Not only do you get clicks, but your e-mails are anticipated, wanted and cherished.
Your message is seen, heard and valued – In a sea of gray – your message shines like a beacon in the night.
Find out how others answered the survey & Join in the conversation on SKYPE HERE.