I’m sure you’re all aware of the embedding craze taking place at present, with Facebook, Google+, etc., now allowing the embedding of their posts. Although I know you can add written content to a page with embedded content to improve SEO, embedded content on its own seems to have little value for SEO (except for the rise of social sharing “signals”). I’m wondering how this affects your thinking in terms of curating content by downstream marketing.
I’ve also been waiting for your new release of an content curation segment which is listed with a release date of May in the members section. Perhaps you can cover the embedding craze in your new curation segment.
Oh, and let’s not forget the recent change to Storify. I know Russell likes Storify, so I’m wondering if its’ ownership will affect how Russell like to use Storify as a curation tool.
Hello, and thanks for the excellent question . . .
A moderate amount of content embedding is just fine, because it takes place within your golden monetization frame, where the Headline is still posted on the main blog.
Here is the definition of the Golden Monetization Frame:
Iframes are not the best thing for SEO, but I do not agree with people who are altogether freaked out about them. I had another conversation with an SEO who deeply believes that his sites are penalized when they use Iframes. My testing has shown that this is not generally true, and it depends.
Further, it depends on WHAT you are iframing.
For instance, Storify has a premium addition which is 80 bucks a month – that PASSES the SEO parameters and all of the content.
Google sees that.
The companies you need to worry about are in situations like Posterous . . . which was ALWAYS free . . . and nobody ever knew how they were funded. It was NOT a shock to me when they were purchased, and I did not put much resources into them. They NEED to be purchased because they are dying.
Storify is an altogether different situation. Well funded, and they were acquired by a company that will extend the reach of all paying clients.
So the MAIN thing here is to understand that Iframes are not a problem for SEO – but it DEPENDS on which type of iframe is being used, and what SEO parameters are being passed.
Also, the 80% to 20% rule is probably the best concept when it comes to your blog. Maybe 20 or 30 % are stories or iframes, and the rest is your own content. Or all of it is your own and you syndicate storify separately – etc.
From the Google Webmaster Guidelines:
The iframe content isn’t included in the original page. If you want the content indexed, try providing a text link to the src page. If you don’t want it indexed, use the meta robots tag or robots.txt to restrict the file.
In the case of storify premium, they pull the original content Meta using a script, which is awesome, and your blog will often outrank the storify story, which is not true always using the free version. But this does depend on a lot of things. Most of our blog posts with Storify embeds on theme-zoom will outrank Storify profile by default, because it is an older blog with better link flow.
So you see, it is about broadcasting.
I agree it is a dangerous game to have ALL of your content iframed to another platform. I am leaning more and more to keeping them as a Micro-press release category on the blog.
This is all a part of the Personal Multi-Media Broadcast Network Concept:
Hope this helps.