Should We Target Silo Landing Pages or Deep Articles First?

by Russell Wright on May 6, 2012

Should We Target Silo Landing Pages or Deep Articles First?
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Question about Domain Web Studio Blog Empire Builder:

 

Dear Sue,

My understanding was that broad – top level landing page -was the way to develop an initial focus.

But the DWS training from Russell seemed to indicate single silo sites (developing deep first) – is better?

Confused on this now…

I know there are many variables to consider…

But which is ideal?  Five top silo pages as promotion focus etc. or 5 article pages under one silo and conquer one full silo at a time?

This may not be a question that is black and white… so perhaps more info on this may be helpful for me and others.

Sue Bell Answer:

Good question – the answer is “It depends”:

In medium to larger markets I tend to promote the article pages first and then wrap back to the landing pages – they are easier to rank that way and I start getting traffic to the easy-to-rank terms fast.

I will throw in a few things like video and tag blog posts with broader silo terms because the social media will drive traffic regardless of ranking.

But I don’t push hard core ranking tactics until I have some traction on the lower levels.

If I’m in a small niche, I’ll probably target the landing pages first – they have more traffic than the article pages (which might have very small amounts of traffic in local markets) and the silo terms in a small niche aren’t that hard to rank for.

Hope that helps.

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