Welcome to the Network Empire News Blog.
My name is Russell Wright. I am the co-founder of Network Empire and the co-inventor of the Theme Zoom Natural Language Processing Software, which includes the Krakken Vertical Online Marketing Software and The Last Keyword Tool.
This website is used to keep the general public updated about recent software and training releases. We also cover a lot of online business, marketing, and technical SEO topics.
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Sometimes I get a question from students at all different levels of online business experience that ask:
“Russell, am I thinking Too Big?”
They ask me if Network Empire is too hard for beginners.
I understand why they might struggle with “The Big Marketing Technology Picture” and wonder if it applies to them:
Our philosophy is that it is healthy for everyone, even beginners, to at least begin to understand the basic inner workings of the “Semantic-Web Integrated, One Web Ring, Perpetual Downstream Traffic and Domain Authority Stacking System” that can be used for your Online Personal/Company Broadcasting Network.
This is because it is made up of tested principles (developed by a seriously rigorous tech-team) that have a high probability of surviving into the future. The concepts are built on rock, not sand.
We often have students who start out with us and leave for a couple of years seeking a “quick path to riches” only to return to the fold and say “ I looked everywhere, and could not find anything like what you are offering. I am ready to buckle down and treat this system like a University, and get to work.” Or they say, “I can’t believe you are still here, and that such-and-such a method still works. How did you know this method was evergreen?”
Well, Thinking Big or “Zooming Out” comes with the benefit of accurately predicting temporary technology trends and faddish quicksand ahead. We called our first company Theme “Zoom” to celebrate this idea.
But understandably, the question still comes in: “Is it o.k. for a beginner to Think Big?”
I want answer this question with a Weird-But-True brain-hacking story.
I was sitting in the car next to my friend’s son when he turned to his mother and said:
“Mom, I have some really REALLY bad news. Please don’t get mad!”
She turned slightly pale, sucked in her breath and said, “Ok, What is it?”
He said, “Do you remember that girl I have been hanging out with, Melinda?”
“Yes”, she said.
“Well, I got her pregnant!”, he said glumly.
As you can imagine, mom had a STRONG reaction to this. In fact, she pulled the car to a grinding ‘screeech’ in the first parking space she could find at the shopping mall.
“What the hell David!” she stammered. Oh my god! Are you SURE?”
Now, what amazed me as I witnessed this whole exchange, was the degree of discipline that this young man used in his delivery of this horrible news. The “pregnant pause” (no pun intended) is a difficult art to master in both acting and in neuromarketing. But he pulled it off. He let Mom’s tension build right up to the exact point to where we both thought she might REALLY lose her mind and start screaming and hitting us. Then he said:
“Just kidding Mom, I got a speeding ticket, that’s all.”
“Oh THANK GOD.” (pausing and catching her breath, the color coming back into her face) “So, how much was the ticket?”
“58 Dollars”, he answered.
She sighed with relief and said, “That is not a big deal at all! And, don’t EVER do that to me again!”
I was dumbfounded!
Somewhere, this teenager had learned something called “dopamine set point manipulation” in neuromarketing. I actually teach it to advanced students at our Live Certification Training Events. As you can see, the actual practice is more effective than the academic name. This is also called “Shrinking the Problem to Lower the Punishment”.
My friend, (the mom) did not really know she had been “handled” by her 17 year old son. If David had told her first that he had gotten a ticket for $58.00, her brain would not have anything stronger with which to compare, and she probably would have dished out a punishment that was much greater. Apparently, this little trick has reached the Teen Masses via Youtube and is being used quite a lot right now.
What does this have to do with Thinking Big and building your own Personal Brand Broadcasting Network with fully integrated SEO, Automated Traffic, and semantically integrated best practices that are sure to survive well into the next decade?
Well . . .
The reverse process of “Shrink the Problem to Lower the Punishment” is called “Raising the Bar Because Nobody Else Will Even Fricken Try”.
“Raising the Bar” works the same way as “Shrinking the Change” but is all about a little known loop-hole and blind spot in the human brain. For some reason, people just don’t use it, probably because they don’t KNOW about it. That is why they call it a “blind spot” (grin). This “Raising the Bar” demonstration was covered very well in a book that I do not quote very often called, The 4 Hour Work Week, by Tim Ferris. He does not use “fancy schmancy” neuroscience when he writes, but here is the short paraphrased story.
When Tim Ferriss was teaching a group of students at Harvard Business School, he created a contest. The first student in the classroom to get an interview with a celebrity would win either $5,000 in cash, or an all expense paid trip to somewhere cool.
When the allotted time to complete this homework had passed, only one person in the class had managed to contact a “celebrity” or “influencer.” It was a DJ from a local radio show. Not some Hollywood actor or “Big Wig”.
The student was understandably surprised when he won. He thought for sure someone would have contacted Angelina Jolie, or Bon Jovi, or even the governor, somebody, ANYBODY who was MORE famous. There were even a couple of kids in the class with the connections to maybe pull it off. All he had done was flip through the yellow pages and perform the minimum of what was required of him. The next day he was $5,000.00 richer. What happened?
As Ferris dug into the problem, he found out that the bar “seemed” too high for most of the students and OVER HALF OF THE CLASS DID NOT EVEN TRY TO REACH OR CONTACT A CELEBRITY. So the person who got rich was the person who at least attempted to reach for the bar. Even if it was only a half-hearted gesture.
Wait a second.
This “raise the bar” scenario was an unusual or exceptional circumstance, right?
Neuroscientist have discovered this limitation on many fronts and in many human circumstances. World famous dopamine expert Greg Berns reveals how this works in his book “Iconoclast” which is recommended Theme Zoom and Network Empire reading.
We have discovered again and again, since we founded Theme Zoom in 2006, that most companies do NOT survive, and they do NOT raise the bar for themselves. Or worse . . . they MERELY survive and ignore the bar. Most students don’t even “flip through the phonebook” to reach the (figurative) local celebrity, let alone become buddies with a Rock Star or famous writer. To do so seems overwhelming to them. It may take them years to realize that celebrities are just people. (You find this out quickly when trying to build a website or build social presence for a Hollywood celebrity.)
When you approach your clients or your investors with a Superior and Expanded VISION of their business future, other conversations with lesser prospects tend to be forgotten rather quickly.
Finally, when you follow your initial impact with Expanded and Sustainable Reporting, Expanded and Sustainable SEO Insight, Expanded and Sustainable Traffic Planning and Keyword Research . . . there is not much need to worry about any competition AT ALL, because, to be honest . . . few people out there today are even trying to deliver any sort of Business Architecture Acumen combined with SEO Tech Integration and Marketing Vision. The bar is simply too high for most others to bother!
Good! This means instant distinction for YOU!
Sometimes Network Empire students and certified advisors walk out of a clients office with a 5 figure check after showing them only one marketing strategy, one DWS/Krakken/TLKT research report, one SEO recovery plan or even one of our simple network building or stacking strategy!
The point here is that you do not need to KNOW EVERYTHING to “Raise the Bar” and “Shrink the Change” for your clients, your investors or your business owners.
With this mindset, even if you reach half-heartedly for the bar, you can win by default, at the very least.
Imagine what will happen when you really apply yourself?
You only need to understand the BASICS of how the Theme Zoom Network Empire system works. You only need to understand what people really care about. You need to get a general sense of what the bar looks like and “earn while you learn” as it becomes easier to grasp.
For the Network Empire Team, designing a sustainable traffic and business system that integrates semantic web, SEO, neuromarketing, video and content broadcasting principles is not only a FUN high bar, it also a profitable system that WORKS and will not always be optional.
As visionaries, we have been around since the webs inception, and have done much of the hard thinking, so you don’t have to. Instead, you can enjoy the fruits of the High Bar Vision, knowing that you don’t have to be perfect or know everything. You have a team of Certified Advisors and Perpetual Mastermind Group Members who will be there for you even if you occasionally get vertigo in the field. ; – )
The only mistake would be to NOT reach.
Russell Wright and the Network Empire Team
Very Related – A Message from Our CEO:
CEO Sue Bell on “The Big B”:
P.S. – We get more into technology and Dopamine Set Points in Certification Level 2 and 3
[6:55:10 PM] kurt.enget: Dude, that “thinking big” article is killer. That really needs to be said. I think this issue of small think is probably the biggest killer of potential and most don’t realize it as a problem.
Interestingly, your article sums up the exact personal experience I have often reflected on very recently. Somewhere along the line I came from the “bar is too high” viewpoint and popped out the other side to where “everything is within reach.” I can’t say for sure when or how that happened. I just know that things went from impossible to possible.
It’s kind of like realizing the truth of 6 degrees of separation. You’re really a lot closer (to anything) than you think.
Your copy and examples are spot-on. I wouldn’t change a word. It produces the result that I’m sure you intended to produce when writing it. Bravo!
Russell Wright: Thanks Kurt!
[6:58:45 PM] Mike Haydon: That document is amazing!